Video

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In the last year I’ve learned a lot about video production.

You can dive haphazardly into it and sometimes come up with something great. But, most of the time you have to respect the craft. You have to take the voice-overs, animations and overall narrative at the same time and give each their due attention. While the narrative dictates the direction and importance, the emotional impact and timelessness, it is the smaller pieces – the shots, lines, music, etc. – that allow that to happen.

It isn’t easy. Half the time you don’t know where you’re going. You may have a good idea. You may know “exactly” what you want. But, getting through an entire piece requires artistic flexibility, mutable vision and the ability to maintain aesthetic. It also requires happy mistakes and surprises. It requires failure.

The scrutiny of detail is imperative. Are the words and visuals cohesive? Some details you have to trust with your gut. Some details you have to put in, even if you don’t want to, to make the whole thing work.

Sometimes you show a project in the works to some friends, or family. They may not understand it. They think you should make some changes. And sometimes the project itself requires you to change, to let down that stubbornness and to just let it breathe. Sometimes the project transcends yourself and your vision, and all you can do is allow your instincts and your hands to shape it without the influence of your conscious thought.

Sometimes everyone else is right.

The goal is to put yourself out there in a way that makes you proud. If you put something into the world that represents a sour version of yourself, an old version, an ugly version, you may find shame. You may be asked, “What were you thinking?” And you will be just as confused when you look back on it. But it’s there. You can learn for the next time.

No project will be perfect. Some cuts can change and it will still work. Some music can be slid over a few seconds, and it will have a different impact, but it will still work. Some can be cut; some shots can be shorter or wider, or held for a few moments longer. Some first drafts are terrific, and then you fuck with it because you think, maybe in the ease of its creation that it could stand to be fiddled with, and you ruin it. Then you start over, and you see what was happening in that first draft. You try to replicate it, and you hit the mark – you actually make it better. You make it stronger. Because now you are taking into account what you learned when you went too far. You learn not to tinker too much. That in certain imperfections there is honesty, and in letting go of some details, you make it all better. It ends up being something, rather than nothing. Sometimes it makes the people seeing it proud, and happy. Sometimes it is bigger than you intended, or imagined. Sometimes it can knock you on your ass and change your life.

Yet, I still have a lot to learn about relationships.

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